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Michelin Man’s mixed messages

Did you know the Michelin Man, Bibendum, is 116 years old and started life as a large and sinister figure chomping a cigar and drinking champagne. The tagline was “The Michelin tire drinks ups obstacles”. The figure eventually became known as the “Road Drunkard”

Don’t let your brand communicate something off target.

WE WANT YOU TO “GET REMEMBERED

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