ELEVATE Design Process

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We listen.

We hear you talk about your company, your services, your products, your goals and achievements, your dreams. We hear about your place in the industry, your contributions, your uniqueness, your leadership. We listen for words that move, motivate, engage and inspire.

We look.  

We see what you already have for a brand identity. We look for ways to improve your company image to ensure that it is aligned with who you are. Is your current brand effective? If not, why not? We call this a brand audit.

We collaborate.

Depending on the project, we work with other designers, web designers and developers, interior designers, to harness the finest ideas and achieve the best results for your needs.

We create.  

We take what we have heard and seen, and distill all those ideas down to images and descriptive words. Using image and word associations we gain insight into your company which leads the design process into compelling directions. We develop a design map to illustrate potential design concepts.  Then we provide you with a series of 3 or 4 initial designs which help determine the ultimate direction we go with your identity.

At each step of the process, you are involved so that we are staying on track together. Communications is a two-way conversation so feedback is welcome. We listen….again!

We refine.

Following our presentation of the initial designs and our conversation about those, we incorporate your feedback to do revisions and refinements. Then we present you with refined designs for logos and stationary. We prepare files for printing and production, and we can pilot your project through the production process all the way to the finished product. Your project is safe in our hands until we place it in yours. You can relax!

We unveil.

We make sure your finished product (business cards, signage, packaging etc.) is produced, printed, according to our attention to details and high standards. Our commitment to our clients is that the project is not complete until every element meets their standard for quality, and the desired impact has been achieved.

Then we reveal to you the finished product, your office artwork, signage, stationary, or whatever the shape your new brand has taken. We look forward to our clients’ reactions to their new brand in 2D and 3D forms. TaDa!